Ever since the dawn of personal computing, there has always been a worry about how the public could be tempted to buy new hardware until there was enough new software written for it to make it ...
Apple’s first big AI innovation in 2024 may be… smarter ads
While we’re all waiting for Apple’s big push into generative AI in iOS 18, a new report claims Apple may have something far less exciting in mind than chatbots and image editing: ads.
Emmy nominee Jurnee Smollett joins cast of Apple Original drama series, ‘Firebug’
Emmy nominee Jurnee Smollett (“Lovecraft Country,” “Underground”) is set to lead the new Apple Original drama series “Firebug,” reports Deadline. The series is loosely inspired by events surrounding ...
You Can Play A Giant Game Boy On The Apple Vision Pro: Here’s How
The Apple Vision Pro is undoubtedly a cool piece of tech; it's just that more apps need to be developed for it, like this awesome Game Boy beta test.
Not Sleeping? It’s Not the Blue Light, It’s Using Your Phone in Bed
Researchers have poked a few holes in a theory that has widespread acceptance. Apple’s feature known as Night Shift promises to help you sleep better by eliminating your exposure to blue light when ...
The Apple Car Is Dead, Which Automaker Will They Buy?
Apple (Nasdaq: AAPL) recently announced the shuttering of ‘Project Titan’, the not-so-secret Apple car project pursued for the last decade. At the time the project was closed the team numbered 2,000 ...
Apple increases R&D in China with two lab expansions
Apple is significantly increasing its R&D facilities in China, with the expansion of an applied research lab in Shanghai and a new lab constructed in Shenzhen.