Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech analysis firm IDC, Apple shipped only 45,000 Vision Pro units in Q4 2025—a 76 ...
Vision Pro — the lull before the spatial storm
The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s ...
Immersive Los Angeles Lakers Games Coming to Vision Pro on January 9
Apple Vision Pro owners will be able to watch live basketball games in the Apple Immersive format starting on Friday, January 9, Apple said today. Apple is partnering with Spectrum to air Los Angeles ...
Almost No One is Buying Apple’s Vision Pro Headset
The Financial Times recently reported that Apple has been cutting Vision Pro production and marketing in response to weak sales. Apple doesn't report Vision Pro sales figures, but IDC expects the ...
Apple’s Vision Pro crisis goes from bad to worse
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut production, as Vision Pro proves to be "a rare failure to draw consumers to a ...
Apple Slashes Vision Pro Production, Amid Poor Holiday Sales
Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong sales of iPhones, iPads, and MacBooks over the same period.
Apple Vision Pro is failing. Here’s why that matters.
The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That's according to analysts at International Data Corp, ...