The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s ...
Immersive Los Angeles Lakers Games Coming to Vision Pro on January 9
Apple Vision Pro owners will be able to watch live basketball games in the Apple Immersive format starting on Friday, January 9, Apple said today. Apple is partnering with Spectrum to air Los Angeles ...
iPhone 18 Pro Max Rumors: What To Expect and When
Here is what we know so far about the iPhone 18 Pro Max, and when Apple is expected to unveil it.
Almost No One is Buying Apple’s Vision Pro Headset
The Financial Times recently reported that Apple has been cutting Vision Pro production and marketing in response to weak sales. Apple doesn't report Vision Pro sales figures, but IDC expects the ...
AirPods Pro 3 rumors indicate a new model with cameras — but, like, why?
Most of the rumors and rumblings that 9to5Mac reports here are old — some of them even pre-AirPods Pro 3 launch. It could be that we see a version of the AirPods Pro 3 launch with some fancy new ...
Apple’s Vision Pro crisis goes from bad to worse
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut production, as Vision Pro proves to be "a rare failure to draw consumers to a ...
Apple Slashes Vision Pro Production, Amid Poor Holiday Sales
Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong sales of iPhones, iPads, and MacBooks over the same period.