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The Vision Pro, as its name suggests, isn't really being marketed to consumers. Anyone can buy it in person in a U.S. Apple store, but the $3,500 price tag remains a barrier for many potential users. Instead, Apple's hoping to quietly set a trend by popularizing its headset in bigger companies.

Looking to see how that new 77-inch TV will fit in your rumpus room? Best Buy’s new Vision Pro app has you covered. Released in April, the new Best Buy Envision app for Vision Pro offers up 3D preview models from a number of product categories ...

Apple detailed the performance of its Wearables division in its consolidated financial statement for the second quarter. The Wearables division accounted for $7.9 billion in revenue this past quarter, representing a 9.6 percent drop from the $8.7 billion that it made in the same quarter of the previous year.

The Apple Vision Pro mixed reality headset has had something of a rough ride since its release. While the engineering involved is impressive, the $3,499 price tag in combination with some early adopter woes seems to have taken some of the shine off of a device that Apple CEO Tim Cook described as "the beginning ...