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The Apple TV ranked low in U.S. sales of streaming TV devices during the March quarter, leaving it nowhere near rivals like Roku or Sony, according to new estimates. Apple's sales were around 13 ... ( read original story ...)

Apple executive Eddy Cue has flat out denied reports he and CEO Tim Cook are interfering with original content creators, in order to exert creative control over the shows coming to the Apple TV Plus ... ( read original story ...)

Apple is nothing if not ambitious, and naturally, that extends to its TV plans. Load Error Apple's original content service, TV+, is expected to launch this fall and will include offerings from Oprah ... ( read original story ...)

Apple will have television shows that aren't family friendly, such as "The Morning Show" with Reese Witherspoon and Jennifer Aniston. "The Reese Witherspoon-Jennifer Aniston show [The Morning Show is ... ( read original story ...)

Years before Amazon brought Fire TV to the world or Apple TV made its debut, there was Roku, an impossibly simple device that brought your favorite streaming channels right to your TV. The best part? ... ( read original story ...)

Eddy did not think that Netflix’s emphasis on quantity was bad, but he said it was just not Apple’s intended model. As part of its TV services, the iPhone-maker is planning to release new movies and ... ( read original story ...)

which stars Jennifer Aniston and Reese Witherspoon and goes behind the scenes of a morning TV show. Cue says that’s an example of one of Apple’s non-family-friendly series. “It’s a show ... ( read original story ...)