Category: APPLE TV

For a company known for having cohesive long-term visions, Apple (NASDAQ:AAPL) has spent years fumbling its video-streaming strategy. You might recall that Apple originally bundled original content ... ( read original story ...)

Apple TV+ has secured the rights to the upcoming World War II film Greyhound which was written by and stars Tom Hanks. The film was originally scheduled to debut in theaters and normal distribution ... ( read original story ...)

Apple is pivoting its strategy for Apple TV+ by acquiring older movies and TV shows for the streaming service to build up a library beyond its originals. According to Bloomberg, Apple's streaming ... ( read original story ...)

Apple TV Plus may be about to get a lot more content.  According to a new report from Bloomberg, the iPhone-maker has been "taken pitches from Hollywood studios about licensing older content" and has ... ( read original story ...)

Apple is switching its TV-streaming strategy to better compete with market leader Netflix, a media report says. ( read original story ...)

As reported by Bloomberg, Apple TV+ execs have been taking pitches from Hollywood studios about licensing older content for the streaming service, and have already bought some shows and movies — no ... ( read original story ...)

Apple TV+ subscribers may have a larger collection of shows to watch in the future, with claims Apple is in talks to license existing movies and TV shows, to bulk up its catalog in a similar way to ... ( read original story ...)