When it debuted in 2022, Apple’s 10th-generation iPad sat in something of a no-man’s land, bringing a long-overdue design revamp at an inflated price. A year and a half later, Apple gave the slate a ...
Consumers stick to the edges of Apple’s ‘good, better, best’ iPad pricing philosophy
Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the cheapest or the priciest iPad option, leaving the middle tier behind.
The base iPad is finally being left behind
I can tell you the entire story of the 11th-generation iPad by explaining the results of one benchmarking test. It’s called Geekbench, and it’s a cross-platform tool that simulates a bunch of ...
Apple iPad (2025) review: The best iPad for most people gets even better
The new iPad is generous with storage, serves a faster chip, and a familiar Apple package without a price hike. It’s not perfect, but gets close to that summit.
iPad Air M3 13-inch review: The pro experience without paying for it
The iPad Air is getting more powerful this year. Apple has updated it with M3, a new chipset, and has given it some "pro" features like a more refined Magic Keyboard. But is it worth the asking price ...
The best Apple deals in Amazon’s Big Spring Sale: MacBooks, iPads, and Apple Watches at record-low prices
If you're looking for discounted Apple products, Amazon is a reliable place to grab them year-round. However, during its Big Spring Sale, running from March 25 to 31, we're keeping our eyes peeled as ...
Apple’s new iPad Air is its best go anywhere, do anything tablet
By most standards, 2025’s iPad Air is not an especially remarkable creation. It is more or less the same device as last year’s offering, only with an upgraded M3 chipset and improved compatibility ...