Apple’s Tor Myhren said the Big Tech giant had "missed the mark" with the video released this week, and apologized to customers who called out the brand for its "tone-deaf" marketing.
2024 iPad Air and iPad Pro: 6 Big Missing Features
Apple's latest iPad Air and iPad Pro are thin and light, but a handful of needed features and upgrades are nowhere to be found.
Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online
A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player,
Apple apologizes for iPad Pro “Crush!” commercial after online criticism
Apple's "Crush!" advertisement for the new iPad Pro features a myriad of artistic tools getting smashed in a large hydraulic press.
Apple Says Sorry And Pulls Controversial iPad Pro ‘Crush’ Ad From TV: ‘We Missed The Mark With This Video’
The ad was released on Tuesday and was met with criticism from the creative community. It depicted various creative tools being crushed.
What’s missing: 6 features the new iPad Pro 2024 doesn’t have
There's no physical SIM slot on the Cellular version of the new iPad Pro, only an eSIM. Again, most users won't have a problem with this one, and it's probably one of the cuts Apple had to do to make the new iPad Pro the thinnest iPad ever, but if you do need a physical ...
Apple apologises for iPad ad criticised as ‘destruction of the human experience’
Advert featuring huge hydraulic press crushing cultural objects strikes wrong note with some – including Hugh Grant