Today, the company—now a $3 trillion global goliath—has sparked a blowback with an ad that seems to do just the opposite. If the ad wasn't intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Grab an iPad (9th Gen) for just $250 after Apple’s latest release
Apple announced a list of devices, including the iPad Pro, iPad Air, Apple Pencil Pro, and more, during its "Let Loose" event. With new iPads officially here, now's a great time to find savings on previous models.
Apple faces backlash for ‘destructive’ iPad ad featuring machine crushing books, instruments
Apple, a company famous in large part for its effective and stylish marketing, crushed it with its newest ad — literally, but not metaphorically.To promote its new, ultra-thin iPads, the tech giant on Tuesday released an add in which a an industrial crushing machine compresses an array of creative objects to birth a new iPad.
Apple made an outrageous change to its new iPads
Apple's new iPads are here, but these new devices are breaking a longstanding tradition.The Latest Tech News, Delivered to Your Inbox
Apple’s iPad ad literally crushes all the things we hold dear — and it’s making people sad and mad
The Apple ad shows musical instruments and art supplies being crushed by a hydraulic press and replaced by an iPad Pro. Tim Cook is hearing about it.
Apple’s New iPad Pro & iPad Air Tablets: Everything You Need To Know About M4, Final Cut, Apple Pencil Pro & More
M4 is built on second-generation 3-nanometer technology that’s even more power ... Lastly, two new features that will be available for both the iPad Pro 7 and the iPad Air 6 is the new Apple Pencil Pro and new Apple Keyboard. The Apple Pencil Pro comes ...
Apple’s new iPad ad accused of crushing creative dreams
The new Apple iPad Pro ad "Crush" smashes musical instruments and art supplies to illustrate the device's capabilities—and that's leaving a lot of Apple fans fuming.