If the spot wasn’t intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Here’s Apple’s new iPad lineup
Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its ...
At a crossroads to the future of computing: choosing between Apple Vision Pro and iPad Pro
Spatial computing represents Apple's long-term goals while iPad Pro lives in the post-PC present, but choosing one over the other may not be easy for those seeking to live on the cutting edge.
Apple’s new iPad ad leaves its creative audience feeling … flat
Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.
A crushing backlash to Apple’s new iPad ad
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online backlash.
7 things you should know about the new M4 iPad Pro and M2 iPad Air
New chips, better screens, and expanded sizes are just a few pieces of big news Apple announced today at its "Let Loose" event.
Apple iPad Air (M2 chip) release date, UK price and where to pre-order new 2024 iPad
We’re so excited to introduce the redesigned 11-inch and all-new 13-inch iPad Air, offering two sizes for the first time. With its combination of a brilliant Liquid Retina di