For the first time since 2022, the iPad Air was upgraded. Some accessories for both iPad models, like the Apple Pencil, were also given updates. All of the new iPads and accessories are available to preorder now ahead of a May 15 release; check them out ...
‘Tone Deaf’ New Apple iPad Pro Ad Sparks Major Arts Backlash
An ad for Apple's new iPad Pro shows a giant crushing machine destroying creative tools. Amid sensitivity over AI's role in art, not everyone appreciates the imagery.
Everyone’s mad at Apple’s new iPad ad. Here’s why
If the spot wasn’t intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Here’s Apple’s new iPad lineup
Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its ...
At a crossroads to the future of computing: choosing between Apple Vision Pro and iPad Pro
Spatial computing represents Apple's long-term goals while iPad Pro lives in the post-PC present, but choosing one over the other may not be easy for those seeking to live on the cutting edge.
Apple’s new iPad ad leaves its creative audience feeling … flat
Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.
A crushing backlash to Apple’s new iPad ad
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online backlash.