Most of the rumors and rumblings that 9to5Mac reports here are old — some of them even pre-AirPods Pro 3 launch. It could be that we see a version of the AirPods Pro 3 launch with some fancy new ...
Apple’s Vision Pro crisis goes from bad to worse
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut production, as Vision Pro proves to be "a rare failure to draw consumers to a ...
Apple Slashes Vision Pro Production, Amid Poor Holiday Sales
Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong sales of iPhones, iPads, and MacBooks over the same period.
Top Stories: Apple’s 2026 Plans, iPhone Fold Mockup Hands-On, and More
Happy New Year! We're kicking off 2026 with a look at everything we're expecting to see from Apple this year, including several new product categories, although hopefully Apple also has some surprises ...
iPhone 18 Pro Max rumors and leaks: Everything we know so far
Apple is all but certain to give us a new Pro Max model this fall. Here's a look at what the early rumors are claiming about the iPhone 18 Pro Max.
Apple Vision Pro is failing. Here’s why that matters.
The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That's according to analysts at International Data Corp, ...
Apple’s 2026 Low-Cost A18 MacBook Pro: What We Know So Far
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, ...