The Financial Times recently reported that Apple has been cutting Vision Pro production and marketing in response to weak sales. Apple doesn't report Vision Pro sales figures, but IDC expects the ...
AirPods Pro 3 rumors indicate a new model with cameras — but, like, why?
Most of the rumors and rumblings that 9to5Mac reports here are old — some of them even pre-AirPods Pro 3 launch. It could be that we see a version of the AirPods Pro 3 launch with some fancy new ...
Apple’s Vision Pro crisis goes from bad to worse
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut production, as Vision Pro proves to be "a rare failure to draw consumers to a ...
Apple Slashes Vision Pro Production, Amid Poor Holiday Sales
Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong sales of iPhones, iPads, and MacBooks over the same period.
Top Stories: Apple’s 2026 Plans, iPhone Fold Mockup Hands-On, and More
Happy New Year! We're kicking off 2026 with a look at everything we're expecting to see from Apple this year, including several new product categories, although hopefully Apple also has some surprises ...
iPhone 18 Pro Max rumors and leaks: Everything we know so far
Apple is all but certain to give us a new Pro Max model this fall. Here's a look at what the early rumors are claiming about the iPhone 18 Pro Max.
Apple Vision Pro is failing. Here’s why that matters.
The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That's according to analysts at International Data Corp, ...