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Posted on May 10, 2024

Apple forced into rare apology for ‘tone-deaf’ iPad advert: ‘We missed the mark with this video’

Apple’s Tor Myhren said the Big Tech giant had "missed the mark" with the video released this week, and apologized to customers who called out the brand for its "tone-deaf" marketing.

Posted on May 10, 2024

Celebrities call out Apple’s controversial ‘dystopian’ advert for new iPad

Apple has apologised for its controversial 'dystopian' advert for one of their new iPads. On Tuesday (7 May), the tech giant unveiled its new range of tablets, with Tim Cook calling it the 'biggest day for iPad since its introduction'.

Posted on May 10, 2024

Apple Analyst Says Rumors Of In-House AI Chip ‘Another Breadcrumb’ Ahead Of WWDC: ‘Cupertino Ready To Play Chess…While Others Playing Checkers’

Apple's intent to use its advanced homegrown chips around AI gives the company more control over its AI plan, the Wedbush analyst said ...

Posted on May 10, 2024

Apple iPhone 16 rumour roundup: Expected features, design, colour options and all that we know so far

MOBILES & TABLETS News: iPhone 16 series leaks reveal design, camera, processor upgrades. Potential price increase. Launch in September. Anticipated features. Official confir ...

Posted on May 10, 2024

2024 iPad Air and iPad Pro: 6 Big Missing Features

Apple's latest iPad Air and iPad Pro are thin and light, but a handful of needed features and upgrades are nowhere to be found.

Posted on May 10, 2024

Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player,

Posted on May 10, 2024

Apple apologizes for iPad Pro “Crush!” commercial after online criticism

Apple's "Crush!" advertisement for the new iPad Pro features a myriad of artistic tools getting smashed in a large hydraulic press.

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