News of Apple’s goals for AI servers first appeared last fall, when supply chain analyst Ming-Chi Kuo predicted that Apple could spend up to $5 billion to purchase several thousand units of AI servers ...
Apple Criticized for ‘Heartbreaking’ iPad Pro Ad
Apple's new iPad Pro boasts impressive specs like a M4 chip and OLED display ... Shortly after confirming when it will reveal the Switch 2, Nintendo drops a major hint about what its next console will look like.
Mac Power Users #744: Apple’s “Let Loose” iPad
Apple has unveiled new iPad Pro and iPad Air models. Stephen and David talk through the news and discuss why hardware isn't at the heart of the iPad's struggles.
Apple pulls iPad ad that it says ‘missed the mark’
Apple is facing backlash for an iPad ad showing analog art tools getting crushed.It apologized for the ad Thursday, and Ad Age reported Apple wouldn't run the ad on TV as planned.It wasn't even an original idea — LG used the same concept 15 years ago.
Critics Stunned By Apple’s Bleak New iPad Ad: ‘Worst. Commercial. Ever.’
Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice. Maybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, "God is dead and we have killed him"
Get a pair of Apple’s AirPods Max headphones for $100 less at Amazon
Learn more › Apple’s wired earbuds have been popular since the iPod commercials aired in the mid-2000s, but the AirPods Max—its first pair of over-ear headphones—deserve praise, too. For a limited time, you can score a pair for $450 on Amazon ...
How to use a keyboard and a trackpad (but not a mouse) with the Apple Vision Pro
We walk you step-by-step through the process of connecting a Bluetooth keyboard and trackpad to your Vision Pro. It's easier than you might think.