6 AI moves Apple can make at WWDC to leapfrog the competition

As we approach WWDC 2024 on June 10, it's clear that this will be among the most important developer events in Apple's history. The progress made by competitors such as Microsoft and Google -- who have incorporated significant generative AI features into their products and services -- means Apple must not merely catch up but ...

Apple makes up with creatives in new iPad Pro ad

Apple's M4 iPad Pro launch was marred by an advert that attracted the ire of creatives, actors and the internet at large. Crushing a load of creative tools really wasn't the way to appeal to the intended audience. Samsung took advantage to put its own spin ...

Apple just fixed a mistake with the new iPad Air

When Apple first announced the M2 iPad Air during its “Let Loose” event, it advertised the device as having a 10-core GPU. This was incorrect, as the tablet has only a 9-core GPU. According to Apple, these specs were a mix-up, and other performance ...