Apple misread the room. Long seen as the gold standard in marketing, the tech giant did a face-plant with its ad for the new iPad Pro tablet. The 60-second spot shows a massive hydraulic press literally crushing an array of objects - including a record player,
9 Reasons Android Tablets Never Beat The iPad
Apple and Google both updated their tablet lineups in May 2024, but unless you're the sort of person who combs through every bit of tech news, you probably only heard about the new iPad Pro and iPad Air. Android tablets remain on life support, carried ...
The Apple Vision Pro is finally getting the VR games it badly needs, but is it too late?
Three months after a launch that saw the device heralded as the future of XR, only for it to fade away from the public consciousness, the Apple Vision Pro is starting to get the VR software it ...
Apple’s first OLED MacBook Pro might not launch until the foldable MacBook is ready
Some say the first MacBook Pros with OLED panels might launch in 2026. Others claim OLED MacBooks might not be ready until the following year. The good news is that there’s been a big development ...
The best Apple Watch bands of 2024: Expert tested
There is no shortage of Apple Watch bands on the market. But finding the best Apple Watch band to compliment your wrist and your style makes all the difference.
More Metal: Apple’s iPad Pro Magic Keyboards, compared
Apple updated its Magic Keyboard accessory at the same time as the iPad Pro range. This is what's updated in the new Magic Keyboard for iPad Pro over the previous version.
Apple’s invisible breakthroughs are just as beautiful as the ones you can see
Perhaps the best example of Apple’s invisible tech is in the feature that has become the central attraction of smartphones: the camera. The amount of computational work that goes into snapping a “simple” photo is far more than the average user is ever aware of.