From its pop-art iPod commercials to its celebrity-led Mac vs. PC campaign, Apple hasn't had many marketing missteps to its name. But a controversial ad for the company's latest iPad model has critics railing against the tech giant for what they say is a ...
First M4 iPad Pro benchmarks show us how fast it really is
Apple unveiled new iPad Pro and iPad Air models this week, confirming every rumor we saw in recent months. Even the wild, last-minute claim that … The post First M4 iPad Pro benchmarks show us how ...
Everyone’s mad at Apple’s new iPad ad. Here’s why
If the spot wasn’t intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Here’s Apple’s new iPad lineup
Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its ...
At a crossroads to the future of computing: choosing between Apple Vision Pro and iPad Pro
Spatial computing represents Apple's long-term goals while iPad Pro lives in the post-PC present, but choosing one over the other may not be easy for those seeking to live on the cutting edge.
Apple’s new iPad ad leaves its creative audience feeling … flat
Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.
A crushing backlash to Apple’s new iPad ad
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online backlash.