Apple’s $17,000 Experiment Is Over

That's not to say that Apple has abandoned a premium pricing strategy with Apple Watch. Rather, the company is now leaning heavily on its partnership with luxury fashion brand Hermes to justify higher ... ( read original story ...)

Apple’s New Lineup of iPhones is XS-ive

Although Apple claims the new iPhone XS is “the most advanced iPhone ... s smaller than a full size iPad but with more computing power than the aging iPad mini 4 (which is now three years old). Its al... ( read original story ...)

Apple TV 4K Update Adds Dolby Atmos

Dolby Atmos on Apple TV 4K is a long awaited feature addition. Now, the wait is over and 140+ titles are available. The update rolls out Monday Sept. 17, 2018. The tvOS 12 update announced today at Ap... ( read original story ...)