Apple may drop Intel as a chip supplier as early as 2020

The company already uses custom-designed chips in its iPhones, iPads, Apple TV set-top box and the Apple Watch; Macs are the only products still powered by others' solutions. Switching to its own chips would critically allow Apple to launch products on its ... ( read original story ...)

Apple’s High End Low End Strategy

All of them is a good answer. Apple owns the premium end of nearly every product category. Mac, iPhone, iPad, Watch, Apple TV, Beats headphones, HomePod, AirPod. Apple’s high end strategy is time honored and helps the company reap the most fruit. ( read original story ...)

Apple’s Morning Show Drama Getting a New Showrunner

Apple’s content team is hard at work to churn out the best TV shows and has made some top level hirings over the past several months. While a 2019 timeline is understandable, Apple wouldn’t want to wait too long in the presence of giants like Netflix ... ( read original story ...)