Today, the company—now a $3 trillion global goliath—has sparked a blowback with an ad that seems to do just the opposite. If the ad wasn't intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Grab an iPad (9th Gen) for just $250 after Apple’s latest release
Apple announced a list of devices, including the iPad Pro, iPad Air, Apple Pencil Pro, and more, during its "Let Loose" event. With new iPads officially here, now's a great time to find savings on previous models.
visionOS 1.2 beta 4 is now available
The second major point release of visionOS, the operating system for Apple Vision Pro, has just entered beta testing. When visionOS 1.1 landed a month ago, it mostly polished up a few sore spots ...
Here’s everything we know about the M4 MacBook Pro so far
When will Apple give the MacBook Pro an M4 chip, and what kind of performance and features can we expect? We’ve got everything you need to know right here.
Apple releases watchOS 10.5 RC 2 to Apple Watch developers
A day after seeding the first Release Candidate version of watchOS 10.5, Apple released a second RC version. At the moment, it’s unclear why Cupertino … The post Apple releases watchOS 10.5 RC 2 to ...
Apple faces backlash for ‘destructive’ iPad ad featuring machine crushing books, instruments
Apple, a company famous in large part for its effective and stylish marketing, crushed it with its newest ad — literally, but not metaphorically.To promote its new, ultra-thin iPads, the tech giant on Tuesday released an add in which a an industrial crushing machine compresses an array of creative objects to birth a new iPad.
Apple made an outrageous change to its new iPads
Apple's new iPads are here, but these new devices are breaking a longstanding tradition.The Latest Tech News, Delivered to Your Inbox