Luxury brands are becoming tech companies. Hermes teamed up with Apple for the Apple Watch. Louis Vuitton, Montblanc, Movado and Tag Heuer all build Android Wear smartwatches and more seem to enter the market monthly. Companies like Levis are working with ... ( read original story ...)
5 Brand Strategies Your Small Business Can Learn from Luxury Brands
US brand Apple has used the same strategy to differentiate it’s ... In addition to being highly crafted, these brands create a “high lust factor” by limiting supply. Take Hermes for instance, you can’t just waltz into the store and buy a Birkin ... ( read original story ...)
Apple Seeds Seventh Beta of New watchOS 4 Operating System to Developers
Apple today seeded the seventh beta of an upcoming watchOS 4 update to developers, one week after seeding the sixth beta and more than two months after introducing the watchOS 4 update at its 2017 Worldwide Developers Conference. Once the proper ... ( read original story ...)
Apple iPad Pro 10.5 review: Tyrion Lannister of computing
If you've seen Game of Thrones, which I'm sure you have, you must love the little imp, or as he's called Tyrion Lannister, the brother of both Cersei and Jaime Lannister. He is a pocket-sized leviathan — a tactical genius, the resourceful little man who ... ( read original story ...)
6 iOS 11 iPad improvements in video
With iOS 11, Apple made a range of great changes for iPad users, and has produced six useful videos to guide you through using some of these. (You’ll find a range of other great improvements for enterprise users here). These have implications on ... ( read original story ...)
Apple Inc. Sticks by iPad
Apple also brings new technologies to its iPad line first, including True Tone display technology with the 9.7-inch iPad Pro, as well as ProMotion display technology with this year's 10.5-inch and 12.9-inch iPad Pro models. Additionally, Apple seems to be ... ( read original story ...)
Apple Watch NEWS UPDATE – Why now is a very GOOD and BAD time to buy one
With all of these new features on their way, now is a very good time to buy an Apple Watch especially as one popular model has just received a major price cut. Nike has slashed the cost of its special edition model by over £100. This means fitness fans ... ( read original story ...)