When it debuted in 2022, Apple’s 10th-generation iPad sat in something of a no-man’s land, bringing a long-overdue design revamp at an inflated price. A year and a half later, Apple gave the slate a ...
Consumers stick to the edges of Apple’s ‘good, better, best’ iPad pricing philosophy
Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the cheapest or the priciest iPad option, leaving the middle tier behind.
The base iPad is finally being left behind
I can tell you the entire story of the 11th-generation iPad by explaining the results of one benchmarking test. It’s called Geekbench, and it’s a cross-platform tool that simulates a bunch of ...
Apple iPad (2025) review: The best iPad for most people gets even better
The new iPad is generous with storage, serves a faster chip, and a familiar Apple package without a price hike. It’s not perfect, but gets close to that summit.
4 visionOS 3 features Apple needs to get people interested in Vision Pro again
Macworld Vision Pro has been a flop, plain and simple. By most accounts, it is not even close to meeting Apple’s own meager internal sales expectations. And worse, it is out of the public ...
watchOS 12: everything you need to know
Apple WWDC This story is part of our complete Apple WWDC coverage Updated less than 3 minutes ago One of the great things about modern smart devices is that they’re gifts that keep on giving, thanks ...
Amazon just slashed the Apple Watch Series 10 by $100 – get it now while the deal lasts
For a limited time, you can get $100 off the Apple Watch Series 10, and spend less on the Ultra 2 and SE Watches as well.