Cupertino's challenge will be aligning breakthrough hardware, like the AI-powered M4 chip, with cutting-edge software.
The new Apple Pencil Pro is harder to lose and better to draw with
The Apple Pencil Pro carries those advanced features over from its predecessor, alongside new ones like haptic feedback, which reacts depending on how the stylus is being used, and a squeeze gesture similar to the stem on the Apple AirPods Pro 2.
Apple faces backlash for ‘destructive’ iPad ad featuring machine crushing books, instruments
Apple, a company famous in large part for its effective and stylish marketing, crushed it with its newest ad — literally, but not metaphorically.To promote its new, ultra-thin iPads, the tech giant on Tuesday released an add in which a an industrial crushing machine compresses an array of creative objects to birth a new iPad.
Apple made an outrageous change to its new iPads
Apple's new iPads are here, but these new devices are breaking a longstanding tradition.The Latest Tech News, Delivered to Your Inbox
Apple’s iPad ad literally crushes all the things we hold dear — and it’s making people sad and mad
The Apple ad shows musical instruments and art supplies being crushed by a hydraulic press and replaced by an iPad Pro. Tim Cook is hearing about it.
Apple’s M4 Chip Promises Big Gains and Better AI Performance for the iPad Pro
Apple unveiled its latest iPad Pro line Tuesday, with the 11- and 13-inch models both ... Like the M3 chip found in Apple's MacBook range, the M4 is based on 3-nanometer architecture and uses four performance cores, six efficiency cores and a 10-core ...
Apple’s biggest announcements from its iPad event: brighter screen, faster chips and the Pencil Pro
Apple on Tuesday unveiled its next generation of iPad Pros and Airs — models that will boast faster processors, new sizes and a new display system as part of the company's first update to its tablet lineup in more than a year.