Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. The spot provoked derision,
Apple Says Destructive iPad Ad ‘Missed the Mark’
People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano.
Apple Criticized for ‘Heartbreaking’ iPad Pro Ad
Apple's new iPad Pro boasts impressive specs like a M4 chip and OLED display ... Shortly after confirming when it will reveal the Switch 2, Nintendo drops a major hint about what its next console will look like.
Mac Power Users #744: Apple’s “Let Loose” iPad
Apple has unveiled new iPad Pro and iPad Air models. Stephen and David talk through the news and discuss why hardware isn't at the heart of the iPad's struggles.
Everyone’s mad at Apple’s new iPad ad. Here’s why
If the spot wasn’t intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Here’s Apple’s new iPad lineup
Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its ...
At a crossroads to the future of computing: choosing between Apple Vision Pro and iPad Pro
Spatial computing represents Apple's long-term goals while iPad Pro lives in the post-PC present, but choosing one over the other may not be easy for those seeking to live on the cutting edge.