If the spot wasn’t intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.
Here’s Apple’s new iPad lineup
Apple just updated its two high-end tablets: the iPad Air and the iPad Pro. While the entry-level iPad didn’t receive an update, the company lowered its ...
At a crossroads to the future of computing: choosing between Apple Vision Pro and iPad Pro
Spatial computing represents Apple's long-term goals while iPad Pro lives in the post-PC present, but choosing one over the other may not be easy for those seeking to live on the cutting edge.
Apple’s new iPad ad leaves its creative audience feeling … flat
Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.
People are tearing into Apple for its latest iPad commercial: ‘Steve wouldn’t have shipped that ad’
Apple sure got people to start paying attention to its latest iPads. The tech giant unveiled its latest iPad models on May 7. But while the Cupertino-based company might have wanted people to focus on its blazing new chips and thinner form factor,
Save up to $130 on Apple’s new iPad Air & M4 iPad Pro with AppleCare
Apple's new iPad Air and iPad Pro are already on sale, with every 2024 11-inch and 13-inch model eligible for an exclusive discount on the device and optional AppleCare.
Apple’s New iPad Pro Ad Sparks Outrage as Hugh Grant and More Slam Tech Giant: ‘The Destruction of the Human Experience’
Apple's commercial for the new iPad Pro prompted an angry backlash among Hugh Grant, Justine Bateman and others.