Apple misread the room. Long seen as the gold standard in marketing, the tech giant did a face-plant with its ad for the new iPad Pro tablet. The 60-second spot shows a massive hydraulic press literally crushing an array of objects - including a record player,
9 Reasons Android Tablets Never Beat The iPad
Apple and Google both updated their tablet lineups in May 2024, but unless you're the sort of person who combs through every bit of tech news, you probably only heard about the new iPad Pro and iPad Air. Android tablets remain on life support, carried ...
Apple’s first OLED MacBook Pro might not launch until the foldable MacBook is ready
Some say the first MacBook Pros with OLED panels might launch in 2026. Others claim OLED MacBooks might not be ready until the following year. The good news is that there’s been a big development ...
More Metal: Apple’s iPad Pro Magic Keyboards, compared
Apple updated its Magic Keyboard accessory at the same time as the iPad Pro range. This is what's updated in the new Magic Keyboard for iPad Pro over the previous version.
Apple’s invisible breakthroughs are just as beautiful as the ones you can see
Perhaps the best example of Apple’s invisible tech is in the feature that has become the central attraction of smartphones: the camera. The amount of computational work that goes into snapping a “simple” photo is far more than the average user is ever aware of.
Apple’s big iPad design choice could signal a permanent change in the way we think about the tablet
Apple’s new M4 iPad Pro boasts a chip more powerful than some of Apple’s best MacBooks, such as the M3 MacBook Air, and a stylish Magic Keyboard with aluminum to mimic that premium laptop experience.
VR Games Job Simulator and Vacation Simulator Launch on Apple Vision Pro
Popular VR games Job Simulator and Vacation Simulator are now available for the Apple Vision Pro. Job Simulator is a VR game where automation