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Apple Apologizes for ‘Crush’ iPad Pro Ad, Won’t Put It on TV
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...
Apple forced into rare apology for ‘tone-deaf’ iPad advert: ‘We missed the mark with this video’
Apple’s Tor Myhren said the Big Tech giant had "missed the mark" with the video released this week, and apologized to customers who called out the brand for its "tone-deaf" marketing.
Apple Analyst Says Rumors Of In-House AI Chip ‘Another Breadcrumb’ Ahead Of WWDC: ‘Cupertino Ready To Play Chess…While Others Playing Checkers’
Apple's intent to use its advanced homegrown chips around AI gives the company more control over its AI plan, the Wedbush analyst said ...
Apple iPhone 16 rumour roundup: Expected features, design, colour options and all that we know so far
MOBILES & TABLETS News: iPhone 16 series leaks reveal design, camera, processor upgrades. Potential price increase. Launch in September. Anticipated features. Official confir ...
Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online
A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player,
Apple apologizes for iPad Pro “Crush!” commercial after online criticism
Apple's "Crush!" advertisement for the new iPad Pro features a myriad of artistic tools getting smashed in a large hydraulic press.