The New iPad Air Is Apple’s Most Important Release In Years

Ricky Panesar, founder of repair specialists iCorrect.co.uk, made the discovery. “We found with the newer versions of the iPad that when you put a new screen on, even if it's taken from another iPad, the pencil strokes don't work perfectly,” Panesar explained to me at the time.

Why everyone’s mad at Apple’s new iPad ad

Today, the company—now a $3 trillion global goliath—has sparked a blowback with an ad that seems to do just the opposite. If the ad wasn't intended to illustrate how Apple risks becoming the villain of its own hero myth, the reaction to it sure does.