Alongside the new iPhones, Apple is expected to announce a special edition in September to commemorate 10 years since the launch of its smartwatch. The watch, likely to be called the Apple Watch X, is ...
The M2 iPad Air isn’t even out yet but a new rumor is already predicting a new M3 version
If you're waiting for the Apple Store to open on May 15 so you can rush in and buy one of Apple's shiny new M2 iPad Airs, you probably aren't alone. But as excited as you might be and as impressive as ...
Apple Says It Stopped $7 Billion in Fraudulent Transactions in Last 4 Years
Apple today shared its fourth annual fraud prevention analysis, providing insight into how the App Store's rules protect users from ...
Apple realized Siri’s failings after execs tested ChatGPT for themselves before refocusing the company on significant iOS 18 upgrades
Apple executives reportedly ordered Siri upgrades after testing ChatGPT out for themselves and seeing how far behind the company had lagged.
If you’re waiting for a touchscreen MacBook, we’ve got bad news
In fact, despite some marketing that's telling us otherwise, Boger claims that Apple doesn't see the iPad and the MacBook as competing devices. The iPad has "always been a touch-first device," he said ...
Apple desperately needs its Next Big Thing
When Steve Jobs returned to Apple in 1997 after a 12-year hiatus, the company was in free fall. It was on the verge of bankruptcy after cycling through a series of chief executives, faced immense ...
iPad Marketing VP: iPad and Mac are Complementary Devices, Not Competing Devices
For her review of the new M4 iPad Pro, The Wall Street Journal's Joanna Stern spoke with Tom Boger, Apple's vice president of iPad and ...