Apple executives reportedly ordered Siri upgrades after testing ChatGPT out for themselves and seeing how far behind the company had lagged.
If you’re waiting for a touchscreen MacBook, we’ve got bad news
In fact, despite some marketing that's telling us otherwise, Boger claims that Apple doesn't see the iPad and the MacBook as competing devices. The iPad has "always been a touch-first device," he said ...
Apple desperately needs its Next Big Thing
When Steve Jobs returned to Apple in 1997 after a 12-year hiatus, the company was in free fall. It was on the verge of bankruptcy after cycling through a series of chief executives, faced immense ...
iPad Marketing VP: iPad and Mac are Complementary Devices, Not Competing Devices
For her review of the new M4 iPad Pro, The Wall Street Journal's Joanna Stern spoke with Tom Boger, Apple's vice president of iPad and ...
Apple Releases Logic Pro for Mac and iPad Updates With New AI Features
Apple today released an updated version of Logic Pro, introducing all of the new features that were previewed last week. New versions of both ...
Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most
Apple iPad Pro M4 and iPad M2 review comparison. Does OLED and a new chip justify the $500 premium for the new Pro?
Apple iPad Pro 2024 (13-inch) review: The battery life is bonkers
Notable absence: The previous iPad Pro came with a dual-camera array on the back, with a 12MP wide shooter and a 10MP ultra-wide camera alongside it. The new iPad Pro 2024, on the other hand, no longer has the 10MP ultra-wide camera.