Tag: vision pro

Apple has found a new use case for the Vision Pro in the USA. In the rest of the world, the company is delighting customers with a new immersive music special.

The heavy metal legends announced on Tuesday (March 11) that their 2024 Mexico City show has been optimized as an immersive experience on the Apple Vision Pro headset. The concert featuring such beloved hits as "Enter Sandman,

TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked off Friday in Austin — in search of the zeitgeist of this AI-centric era. The tech portion of the annual event kicked off Friday and will run through March 13.

Apple is gearing up to introduce its most significant design overhaul in years with the next set of operating system updates. These changes are set to debut at the Worldwide Developer Conference (WWDC ...

Metallica founding member and drummer Lars Ulrich announced plans to launch a concert film on Apple’s Vision Pro mixed reality headset. Speaking at the SXSW conference in Austin, Texas on Tuesday, the musician revealed the 26-minute VR movie was shot in Mexico City in September,

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was reported that the tech giant has scaled back Vision Pro production due to lower ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row concert seat. And you don't have to own a Vision Pro headset to see it.