The Financial Times recently reported that Apple has been cutting Vision Pro production and marketing in response to weak sales. Apple doesn't report Vision Pro sales figures, but IDC expects the ...
Apple’s Vision Pro crisis goes from bad to worse
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut production, as Vision Pro proves to be "a rare failure to draw consumers to a ...
Apple Slashes Vision Pro Production, Amid Poor Holiday Sales
Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong sales of iPhones, iPads, and MacBooks over the same period.
Apple Vision Pro is failing. Here’s why that matters.
The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That's according to analysts at International Data Corp, ...
Apple slashes Vision Pro headset production, marketing over weak sales: report
Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales. The tech giant was expected to sell just 45,000 new Vision Pro headsets, ...
Vision Pro made more than $157 MN; Apple still cuts production
The Vision Pro launched in February 2024, wearing its ambitions (and its weight) proudly on its face. At $3,499 before accessories, it was never going to be a stocking stuffer. And sure, after a year ...
Report: Apple Vision Pro Is Still Failing to Catch On
Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024.