Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024.
Apple slashes production of Vision Pro headset amid poor sales
Apple has reportedly reduced production and marketing of its Vision Pro headset due to disappointing sales, according to market intelligence group Sensor Tower.
Apple Vision Pro production reportedly cut due to underwhelming sales — here’s what we know
Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset throughout 2025, indicating that sales aren't on fire as the company likely ...
Analysts need Apple Vision Pro to be a flop, whether Apple considers it one or not
A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you consider $157 million in revenue in a single quarter a failure.
Apple cuts Vision Pro production and guts advertising budget in pull back
Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...
Apple Slashes Vision Pro Production as Sales Fall Short
Apple’s ambitious push into spatial computing appears to be losing steam, with the refreshed Vision Pro reportedly struggling to gain traction with consumers ...
Apple cuts Vision Pro production and marketing after weak sales
High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...